The Big Gift List

Privacy Policy

Updated as of December 15, 2011

Personal Information

* Non-Account Activity. You can view content on thebiggiftlist without having a thebiggiftlist Account. You can also contact us about a particular posting without having a thebiggiftlist Account.
* Account-Related Activity. Certain other activities on thebiggiftlist-like uploading images, posting content, ranking stories, or sending messages-require you to have a thebiggiftlist Account. We ask for some personal information when you create a thebiggiftlist Account, including your email address and a password, which is used to protect your account from unauthorized access.
* Usage Information. We may record information about your usage, such as when you use thebiggiftlist, the contacts you communicate with, and the stories you have viewed, as well as information you display or click on in thebiggiftlist (including settings, and other information). If you are logged in, we may associate that information with your account.
* Content Uploaded to Site. Any personal information or images that you voluntarily disclose online (in events ansd stories, in messages and chat areas, within your profile pages, etc.) becomes publicly available and can be collected and used by others.

Uses

* If you submit personally identifiable information to us through the thebiggiftlist Sites, we use your personal information to operate, maintain, and provide to you the general and personalised features and functionality of the thebiggiftlist site, and to process any flagging activity or correspondence you send to us.
* Your account name (not your email address) is displayed to other Users when you upload images or add content to the thebiggiftlist Site and other Users can contact you through messages. Any content and images that you submit to the thebiggiftlist Site may be redistributed through the internet and other media channels, and may be viewed by the general public.
* We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major thebiggiftlist Site changes or for customer service purposes).
* We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the thebiggiftlist Sites and to create new features, promotions, functionality, and services by storing, tracking, analyzing, and processing user preferences and trends, as well as user activity and communications.
* We use cookies, clear gifs, and log file information to: (a) store information so that you will not have to re-enter it during your visit or the next time you visit the thebiggiftlist Sites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

Your Choices

* You may, of course, decline to submit personally identifiable information through the thebiggiftlist Sites, in which case you can still view content and explore the thebiggiftlist Site, but thebiggiftlist may not be able to provide certain services to you.
* You may update or correct your personal profile information and email preferences at any time by visiting your account profile page.

Third-party Advertisers, Links to Other Sites

thebiggiftlist may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the thebiggiftlist Site. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the thebiggiftlist Site. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

thebiggiftlist does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks thebiggiftlist to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the thebiggiftlist Sites, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.

You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. thebiggiftlist's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

* DoubleClick
http://www.doubleclick.net/us/corporate/privacy
* Google, Inc.
http://www.google.com/privacypolicy.html